FlipSnack • April 30, 2020 30A Campaign Sample Sample pages of the comprehensive campaign plans book developed for beach lifestyle brand 30A; created for the PR campaigns course at The University of Alabama
January 22, 2020 Mock Brand Building Proposal: Dolls Kill Mock brand building proposal for online boutique Dolls Kill, detailing a multipronged campaign aimed to enhance awareness and increase brand recognition and sales
Platform Magazine • December 16, 2019 Luxe Labels and Logos: Brand Recognition at Its Finest Blog post exploring brand recognition of luxury labels and the contribution to the "flexing" culture of influencers and celebrities, signaling to audiences their need for certain goods to elevate personal status
Platform Magazine • December 13, 2019 Prêt-à-Porter PR (Ready to Wear PR) Article detailing public relations within the fashion industry, particularly highlighting its biannual Fashion Week season
Platform Magazine • December 5, 2019 LGBTQ PR Article profiling two agencies that focus on public relations within the LGBTQ community and the introduction of representation into mainstream marketing and PR over the years
Platform Magazine • November 27, 2019 #Canceled Blog post exploring the dangers of today's cancel culture, warning PR practitioners of its ever-looming presence in today's world of social justice warriors
Platform Magazine • November 6, 2019 The Glossier Effect Blog post highlighting the success of cult-brand Glossier and its leverage of physical packaging and social media to create an allusive and desirable line of products that brand its users
Platform Magazine • October 24, 2019 The PR of CBD Article detailing the advancements of CBD in the marketplace and the role PR practitioners play in the product's brand image and success
Platform Magazine • September 30, 2019 Deliciously Haute, Dangerously Cheesy Blog post detailing the presence of cult-brand Cheetos at New York Fashion Week Fall 2019 and the earned media it garnered in response